Durex Fundawear -The technology

Publication/Creation Date
April 17 2013
Media Type
Corporate Video
Persuasive Intent
Fundawear is the world’s first wearable technology which allows personal touch to be transferred from a smartphone application to a partner anywhere in the world. Billie Whitehouse designed Fundawear in partnership with Ben Moir and Havas Worldwide, for Durex. Fundawear uses touch technology by placing actuators in the underwear which is then remotely stimulated using a smartphone application that can be controlled via mobile phones and computers, therefore replicating the feel of human touch.
HCI Platform
Discursive Type
Location on Body
Groin, Waist, Buttock, Breast

Related Items
Date archived
February 19 2015
Last edited
September 22 2018
How to cite this entry
(April 17 2013). "Durex Fundawear -The technology". Durex. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/793