Adidas creates shoe that can receive Tweets from fans


Publication/Creation Date
August 9 2012
Creators/Contributors
Adidas (creator)
Media Type
Corporate Video
Persuasive Intent
Advertisement
Description
London 2012 is by far the most social games yet. Fans tweeting athletes, athletes tweeting fans. To celebrate the greatest social frenzy in the history of the games we've tech'd-up this red adiPower Barricade to receive tweets straight to the shoe. Tweet the shoe direct @adidasbarricade. It's the future
HCI Platform
Wearables
Discursive Type
Inventions
Location on Body
Feet

Related Items
Adidas
Date archived
July 8 2014
Last edited
September 22 2018
How to cite this entry
Adidas. (August 9 2012). "Adidas creates shoe that can receive Tweets from fans ". Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/617