Via Bracelet

Publication Title
Publication/Creation Date
November 4 2013
Brilliant Biometrics (creator)
Media Type
Corporate Video
Persuasive Intent
"Via Heartbeat bracelet receives your heart rate signal from a chest strap transmitter and glows when you’re in your target heart rate, which allows you to adjust your workout pace real-time.” – Brilliant Biometrics

Brenda McCaffrey had the inspiration to create the bracelet after her mother was diagnosed with Alzheimer's. She learned that 1 in 6 women would be diagnosed with the disease in their lifetimes, but believes that this can be prevented by engaging in more physical exercise. 

The Kickstarter campaign for the Via bracelet was launched in Fall 2013, but did not reach its fundraising goal. 
HCI Platform
Discursive Type
Location on Body
Arm, Wrist

Date archived
July 8 2014
Last edited
March 9 2020
How to cite this entry
Brilliant Biometrics. (November 4 2013). "Via Bracelet". VIAWEAR. Fabric of Digital Life.