Publication/Creation DateNovember 4 2013
Description"Via Heartbeat bracelet receives your heart rate signal from a chest strap transmitter and glows when you’re in your target heart rate, which allows you to adjust your workout pace real-time.” – Brilliant Biometrics
Brenda McCaffrey had the inspiration to create the bracelet after her mother was diagnosed with Alzheimer's. She learned that 1 in 6 women would be diagnosed with the disease in their lifetimes, but believes that this can be prevented by engaging in more physical exercise.
The Kickstarter campaign for the Via bracelet was launched in Fall 2013, but did not reach its fundraising goal.
, Heart Rate
, Alzheimer’s Disease
Date archivedJuly 8 2014
Last editedMarch 9 2020