Emotiv & SMI - The Neuromarketing Toolkit with SMI Eye Tracking and Emotiv Neuro Technology


Publication Title
SensoMotoric Instruments
Publication Date
October 23 2012
Creators/Contributors
Tan Le (creator)
Christian Villwock (contributor)
Emotiv Inc. (creator)
SensoMotoric Instruments (creator)
Media Type
Corporate Video
Persuasive Intent
Advertisement
Description
Tan Le, CEO of Emotiv Lifesciences & Co-Founder of Emotiv, and Christian Villwock, Business Director at SensoMotoric Instruments (SMI), explain the benefits of their new comprehensive solution for neuromarketing research. They measure and analyze consumers' visual attention and their emotional responses to brands in one common interface.
HCI Platform
Wearables
Discursive Type
Inventions
Location on Body
Head, Brain

Related Objects
Mind Games
Related Collections
Contemporary Telepathics
How to cite this entry
Tan Le, Emotiv Inc., SensoMotoric Instruments. (October 23 2012). "Emotiv & SMI - The Neuromarketing Toolkit with SMI Eye Tracking and Emotiv Neuro Technology". SensoMotoric Instruments . Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/525