Adidas Soccer Introducing the miCoach Elite System

Publication/Creation Date
July 25 2012
Adidas (contributor)
Media Type
Corporate Video
Persuasive Intent
adidas has teamed up with MLS to launch the world's first 'Smart League" using the state of the art miCoach Elite System. The tech has been designed for professional soccer teams and allows coaches to access critical info about player performance. The data is transmitted wirelessly to a central computer where it is analysed and sent instantly to a coaches iPad. Essentially miCoach tracks a whole bunch of player data in real time. Smart Soccer has Arrived. Join us:
HCI Platform
Discursive Type
Location on Body
Back, Feet, Spine Torso

Related Items
Date archived
July 8 2014
Last edited
November 27 2016
How to cite this entry
(July 25 2012). "Adidas Soccer Introducing the miCoach Elite System". Fabric of Digital Life.