Jon Emmony designs "Europe's largest AR experience" for Selfridges

Jon Emmony designs "Europe's largest AR experience" for Selfridges


Publication Title
Dezeen
Publication/Creation Date
October 7 2019
Creators/Contributors
Fiona Hartley (creator)
Jon Emmony (creator)
Dezeen (creator)
Persuasive Intent
Information
Description
Jon Emmony has installed a five-storey augmented reality (AR) experience, called Digital Falls, in the atrium of Selfridges department store in London. The AR smartphone application uses the five-storey atrium at Selfridges and transforms the area into a room full of water inhabited by pulsing, sculptural shapes that were inspired by bioluminescent creatures. It was described by its creators as "Europe's largest AR experience".
HCI Platform
Carryables
Location on Body
Hand
Marketing Keywords
Digital Falls, Selfridges
Source
https://www.dezeen.com/2019/10/07/jon-emmony-digital-falls-selfridges-london/

Date archived
October 20 2019
Last edited
October 29 2019
How to cite this entry
Fiona Hartley, Jon Emmony, Dezeen. (October 7 2019). "Jon Emmony designs "Europe's largest AR experience" for Selfridges". Dezeen. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/4068