Jon Emmony designs "Europe's largest AR experience" for Selfridges
Publication/Creation DateOctober 7 2019
DescriptionJon Emmony has installed a five-storey augmented reality (AR) experience, called Digital Falls, in the atrium of Selfridges department store in London. The AR smartphone application uses the five-storey atrium at Selfridges and transforms the area into a room full of water inhabited by pulsing, sculptural shapes that were inspired by bioluminescent creatures. It was described by its creators as "Europe's largest AR experience".
Date archivedOctober 20 2019
Last editedOctober 29 2019