Social Movements in Virtual Worlds

Study explores how social movements can use virtual worlds

Publication Title
University of East Anglia
Publication/Creation Date
July 11 2019
Brad McKenna (creator)
Blizzard Entertainment (contributor)
Persuasive Intent
Dr. Brad McKenna of the University of East Anglia’s Norwich Business School explored a World of Warcraft LGBTQ guild with over 7000 members, examining its ability to provide a safe space for the movement and its members. The use of virtual worlds for social movements, as Dr. McKenna concludes, can be used with emergent technology such as virtual and augmented reality to overcome limitations posed by current online games.
HCI Platform
Location on Body
Not On The Body
Marketing Keywords
World Of Warcraft, Pride Parade

Date archived
July 23 2019
Last edited
July 25 2019
How to cite this entry
Brad McKenna. (July 11 2019). "Study explores how social movements can use virtual worlds". University of East Anglia. University of East Anglia. Fabric of Digital Life.