Realeyes raises $12.4 million to help brands detect emotion using AI on facial expressions


Publication Title
Venture Beat
Publication/Creation Date
June 6 2019
Creators/Contributors
Paul Sawers (creator)
Realeyes (contributor)
Mihkel Jäätma (contributor)
Persuasive Intent
Information
Description

Realeyes targets its technology at marketing campaigns, including videos and other creative assets such as photos or GIFs, as part of focus groups. Realeyes sources participants, who share access to their webcams and smartphone cameras, and Realeyes uses so-called “facial coding” to measure human emotion, attention level, and sentiment through their facial expressions.

CEO Mihkel Jäätma says that the company is "on a mission to humanize technology, fundamentally changing the way we interact with our devices every single day".

HCI Platform
Carryables
Location on Body
Hand
Marketing Keywords
Realeyes
Source
https://venturebeat.com/2019/06/06/realeyes-raises-12-4-million-to-help-brands-detect-emotion-using-ai-on-facial-expressions/

Related Objects
Realeyes Overview
Date archived
June 17 2019
Last edited
June 17 2019
How to cite this entry
Paul Sawers. (June 6 2019). "Realeyes raises $12.4 million to help brands detect emotion using AI on facial expressions". Venture Beat. Venture Beat. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/3936