A digital 'dress' sold for $9,500

Publication Title
Publication/Creation Date
May 27 2019
Jon Fingas (creator)
The Fabricant (contributor)
Johanna Jaskowska (contributor)
Dapper Labs Inc. (contributor)
Persuasive Intent
Ever bought clothes primarily to impress your online friends? Now you might just get the chance to buy clothes that exist solely online. Dutch startup The Fabricant, Dapper Labs and artist Johanna Jaskowska recently sold a digital dress, Iridescence, for $9,500 on the blockchain. It's not like buying a costume in a video game -- the creators will 'tailor' it for you based on a photo, and its nature as a blockchain asset both makes it unique and gives it value like cryptocurrency. It's also based on 2D patterns used for conventional clothes, so you could theoretically create a real life equivalent.
HCI Platform
Location on Body
Entire Body

Date archived
June 10 2019
Last edited
June 10 2019
How to cite this entry
Jon Fingas. (May 27 2019). "A digital 'dress' sold for $9,500". Engadget. Verizon Media. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/3911