[BLANK]

Niantic to Use AR to Enhance World Tourism


Publication Title
VR focus
Publication/Creation Date
November 20 2018
Creators/Contributors
Peter Graham (creator)
Niantic (contributor)
Persuasive Intent
Information
Description
"The creator of Pokémon Go is teaming up with the United Nations World Tourism Organization. Through the use of Niantic’s real-world videogames the company will create a series of unique campaigns with the aim to encourage exploration and build awareness of destinations around the world."
HCI Platform
Carryables
Location on Body
Hand
Marketing Keywords
Pokémon Go, Pokémon, Niantic
Source
https://www.vrfocus.com/2018/11/niantic-to-use-ar-to-enhance-world-tourism/

Date archived
April 25 2019
Last edited
April 26 2019
How to cite this entry
Peter Graham. (November 20 2018). "Niantic to Use AR to Enhance World Tourism". VR focus. VRfocus. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/3821