The promise of universal augmented reality

Publication Title
Venture Beat
Publication/Creation Date
March 5 2019
Chris McAlorum (creator)
Patrick Kavanagh (contributor)
Joan Miró (contributor)
James Joyce (contributor)
Johannes Vermeer (contributor)
Seamus Heaney (contributor)
Dieter Rams (contributor)
Persuasive Intent
The future of augmented reality is being built today. Computing is entering the physical world. Steve Jobs once said technology alone is not enough, “ultimately it comes down to taste, it’s a matter of trying to expose yourself to the best things that humans have done and then trying to bring those things into what you are doing.” This type of thinking can be the difference between a good product and a product customers love.

As AR matures, as an enabled landscape becomes reality, there are two concepts from humanities that can inform a heuristic design principle for the creation of these new experiences. The “locale” and “sense of place.” Heuristic is the art and science of discovery and invention. A heuristic is a way of directing your attention fruitfully.
HCI Platform
Location on Body
Marketing Keywords

Date archived
March 21 2019
Last edited
May 1 2019
How to cite this entry
Chris McAlorum. (March 5 2019). "The promise of universal augmented reality". Venture Beat. Venture Beat. Fabric of Digital Life.