Zuckerberg Wants Facebook to Build a Mind-Reading Machine

Publication Title
Publication/Creation Date
March 7 2019
Noam Cohen (creator)
Mark Zuckerberg (contributor)
Facebook (contributor)
Oculus VR (contributor)
Harvard Law School (contributor)
Jonathan Zittrain (contributor)
Persuasive Intent
Noam Cohen discusses Mark Zuckerberg's recent classroom interview with Harvard law school professor Jonathan Zittrain in which he describes a "promising new technology" that Facebook has been developing - a brain-machine interface:

"The idea is to allow people to use their thoughts to navigate intuitively through augmented reality—the neuro-driven version of the world recently described by Kevin Kelly in these pages. No typing—no speaking, even—to distract you or slow you down as you interact with digital additions to the landscape: driving instructions superimposed over the freeway, short biographies floating next to attendees of a conference, 3D models of furniture you can move around your apartment."

"The technology that Zuckerberg described is a shower-cap-looking device that surrounds a brain and discovers connections between particular thoughts and particular blood flows or brain activity, presumably to assist the glasses or headsets manufactured by Oculus VR, which is part of Facebook"
HCI Platform
Location on Body
Brain, Eye
Privacy, Ethics, Law
Marketing Keywords
Facebook, Oculus