Affectiva Emotion AI in the Kia Booth at CES 2019

Publication/Creation Date
January 8 2019
Affectiva (creator)
Massachusetts Institute Of Technology (MIT) (contributor)
MIT Media Lab (contributor)
MIT Affective Computing Group (creator)
Kia Motors (creator)
Rana El Kaliouby (contributor)
Media Type
Corporate Video
Persuasive Intent
This video was taken at Kia's booth at CES 2019 where they showcased an experiential demo of their integration with Affectiva's Emotion AI technology. Affectiva was developed by MIT Media Lab's Affective Computing Group.

The "R.E.A.D" system, which stands for "Real-Time Emotion Adaptive Driving", aims to provide "an optimal driving experience by empathizing with your mood". First, the R.E.A.D. system assesses your mood based on your facial expressions, then adjusts the video display to match this emotion. It also incorporates vibrations, sounds, and lighting. 
HCI Platform
Discursive Type
Location on Body
Not On The Body

Date archived
February 8 2019
Last edited
June 18 2019
How to cite this entry
Affectiva, MIT Affective Computing Group, Kia Motors. (January 8 2019). "Affectiva Emotion AI in the Kia Booth at CES 2019". Fabric of Digital Life.