The future of driving: From Disney and Audi's new 'Holoride' experience that puts VR games in every car to the latest in autonomous vehicles at CES
Publication/Creation DateJanuary 9 2019
DescriptionDisney and Audi partnered up to create a Holoride system that will be available in several different models of cars. Using an Oculus Rift, passengers can play games that incorporate the movement they experience while in a car to add realism to the experience. The companies believe that when autonomous vehicles become the new standard, drivers will want something to do while sitting behind the wheel.
The first game announced is called Marvel's Avengers: Rocket's Rescue Run, which has both Iron Man and Rocket Raccoon teaming up to fight Thanos.
The article also explores other futuristic vehicle concepts exhibited at CES 2019, such as BMW's smart assistant, Bell's Nexus electric 'air taxi', and Hyundai's 'Elevate' emergency response vehicle that can climb over obstacles.
Marketing KeywordsCES 2019
, Oculus Rift
, Iron Man
, Marvel Cinematic Universe
, Hyandai Cradle
, Hyandai Elevate
, Bell Nexus
Date archivedJanuary 11 2019
Last editedJuly 5 2021
How to cite this entry
Annie Palmer. (January 9 2019). "The future of driving: From Disney and Audi's new 'Holoride' experience that puts VR games in every car to the latest in autonomous vehicles at CES". Daily Mail Online. Daily Mail. Fabric of Digital Life. https://fabricofdigitallife.com/Detail/objects/3472