Publication/Creation Date

April 13 2016

Creators/Contributors

Anatomic & Co. (creator)

Description

Anatomic & Co presents their 'In Good Compay' social shoes. The advertisement states that, "social media has revolutionized the way we communicate, but too much can make us less sociable". Using technology embedded in the shoe, you are not only able to connect to the internet, but disconnect from it. You can customize settings to choose what notifications you'd like to block during certain times, such as when you're out with friends. 

Augments

Communicating, Connecting, Socializing, Choosing, Ignoring

Technology Keywords

Wireless Connectivity, Smart Shoes, Smartpone Applications, Notifications

Keywords

Shoes, Social Interaction, Communication, Distraction Management, Customizable, Attention Span, Social Media

Marketing Keywords

Anatomic & Co., In Good Company, Bluetooth

Source

https://www.youtube.com/watch?v=3-gz0FB71Yc&t=11s
https://www.anatomicshoes.com/inside-anatomic/in-good-company/