‘It’s become a gold rush’: Inside the race to create smart shoes, custom razors and high-tech devices for the over-65 crowd


Publication Title
The Washington Post
Publication/Creation Date
August 31 2018
Creators/Contributors
Abha Bhattarai (creator)
Persuasive Intent
Information
Description
“The tide is turning: Retailers are starting to realize there’s a big opportunity here that they’re
not paying attention to,” said Georganne Bender, a consultant who helps retailers
accommodate aging shoppers. “For so long everyone’s been focused on the younger
customer, but if you look at the stats, baby boomers still control 70 percent of the country’s
disposable income.”
HCI Platform
Wearables
Location on Body
Entire Body
Marketing Keywords
Best Buy, Gillette, GreatCall
Source
http://www.washingtonpost.com/business/economy/its-become-a-gold-rush-inside-the-race-to-create-smart-shoes-custom-razors-andhigh- tech-devices-for-the-over-65-crowd/2018/08/31/fd7ecbc8-a55a-11e8-97ce-cc9042272f07_story.html

Date archived
September 20 2018
Last edited
November 7 2018
How to cite this entry
Abha Bhattarai. (August 31 2018). "‘It’s become a gold rush’: Inside the race to create smart shoes, custom razors and high-tech devices for the over-65 crowd". The Washington Post. The Washington Post. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/3206