The “neuropolitics” consultants who hack voters’ brains

Publication Title
MIT Technology Review
Publication/Creation Date
August 16 2018
Elizabeth Svoboda (creator)
Massachusetts Institute Of Technology (MIT) (contributor)
Maria Pocovi (contributor)
Roger Dooley (contributor)
Dan Hill (contributor)
Rafal Ohme (contributor)
Jaime Romano Micha (contributor)
Paul Ekman (contributor)
Lisa Feldman Barrett (contributor)
Anthony Greenwald (contributor)
Darren Schreiber (contributor)
Emotion Research Lab (contributor)
Ohio State University (contributor)
Persuasive Intent
"Today’s “neuropolitical” consultants say they can peg voters’ feelings by observing their spontaneous responses: an electrical impulse from a key brain region, a split-­second grimace, or a moment’s hesitation as they ponder a question. The experts aim to divine voters’ intent from signals they’re not aware they’re producing. A candidate’s advisors can then attempt to use that biological data to influence voting decisions."
HCI Platform
Location on Body
Marketing Keywords
Facebook, Neurohm, Neuropolitka, ICode

Date archived
September 10 2018
Last edited
February 10 2019
How to cite this entry
Elizabeth Svoboda. (August 16 2018). "The “neuropolitics” consultants who hack voters’ brains". MIT Technology Review. MIT Technology Review. Fabric of Digital Life.