The “neuropolitics” consultants who hack voters’ brains
Publication/Creation DateAugust 16 2018
Description"Today’s “neuropolitical” consultants say they can peg voters’ feelings by observing their spontaneous responses: an electrical impulse from a key brain region, a split-second grimace, or a moment’s hesitation as they ponder a question. The experts aim to divine voters’ intent from signals they’re not aware they’re producing. A candidate’s advisors can then attempt to use that biological data to influence voting decisions."
Date archivedSeptember 10 2018
Last editedSeptember 10 2018