Affectiva Overview

Publication/Creation Date
November 6 2014
Affectiva (creator)
Rana El Kaliouby (creator)
Rosalind Picard (contributor)
Massachusetts Institute Of Technology (MIT) (contributor)
MIT Media Lab (contributor)
Media Type
Corporate Video
Persuasive Intent
At Affectiva we believe that digital content and technology products are made better when they are informed by human emotions. We quantify emotions to help the world accomplish that goal.

Affectiva was co-founded by Rana El Kaliouby and Rosalind Picard of MIT's Media Lab.

This short overview video details how we deliver emotion analytics and insights, with the most accurate facial coding system that exists today, to optimize and evaluate digital media and help predict key performance indicators such as sales and virality.
HCI Platform
Discursive Type
Location on Body
Face, Not On The Body
Marketing Keywords
Affectiva, Affdex SDK , Google Glass