Publication/Creation Date

May 15 2008

Creators/Contributors

Matthew Weiner (creator)
Jon Hamm (contributor)

Description

Don Draper hosts a meeting with the Kodak clients. He turns on the projector and flips through slides of him with his newborn baby or the family on Christmas morning. Don's voice, full of emotion for this pitch, says "Teddy told me that in Greek, 'nostalgia' literally means 'the pain from an old wound.' It's a twinge in your heart far more powerful than memory alone. This isn't a spaceship, it's a time machine," he says. "It goes backwards and forwards. It takes us to a place where we ache to go again."

Augments

Seeing, Viewing, Remembering, Feeling, Selling , Longing, Aching, Connecting

Keywords

Nostalgia, Marketing, Consumerism, Emotions, Photography

Marketing Keywords

Mad Men, Kodak

Source

https://www.youtube.com/watch?v=suRDUFpsHus
http://madmen.wikia.com/wiki/The_Wheel