ROAR: Smart Safety Jewelry to Reduce Assaults

Publication Title
Publication/Creation Date
November 20 2015
ROAR (creator)
Yasmine Mustafa (creator)
Anthony Gold (creator)
Mahmoud Mustafa (contributor)
Rich Nelson (contributor)
Hunter Vargas (contributor)
Media Type
Corporate Video
Persuasive Intent
Athena is a simple device with a big mission - protect women from physical assaults at the touch of a button. By working with superstar technologists, self-defense gurus, and police / public-safety officers - we’ve engineered Athena so it acts as a deterrent by helping ward off an attack and instantly calling for help. When activated, it emits a loud alarm and sends text messages to loved ones with the wearer’s location.
HCI Platform
Discursive Type
Location on Body
Waist, Hip, Neck, Chest

Date archived
May 24 2017
Last edited
December 12 2019
How to cite this entry
ROAR, Yasmine Mustafa, Anthony Gold. (November 20 2015). "ROAR: Smart Safety Jewelry to Reduce Assaults". KickStarter_K. Fabric of Digital Life.