Apple - Introducing Airpods

Publication/Creation Date
September 7 2016
Media Type
Corporate Video
Persuasive Intent
The new wireless AirPods are the first of their kind to intelligently connect to your devices while delivering sound for up to five hours on a single charge. The Apple-designed W1 chip makes it possible. Motion accelerometers are employed to give the user the ability to pause sound by taking the AirPods out of their ears. They are also able to access Siri by tapping the side of the AirPods. Sounds accelerometers are used to recognize the vibration and source of the user's voice and, using beam-forming microphones can filter external noise.
HCI Platform
Discursive Type
Location on Body
Marketing Keywords
Apple W1 Chip, Apple Inc.

Date archived
October 20 2016
Last edited
December 9 2016
How to cite this entry
(September 7 2016). "Apple - Introducing Airpods". Fabric of Digital Life.