The Invisible Bicycle Helmet

Publication Title
GE Focus Forward
Publication/Creation Date
May 1 2013
General Electric (contributor)
Fredrik Gertten (contributor)
Anna Haupt (contributor)
Terese Alstin (contributor)
WG Film (contributor)
Cinelan (contributor)
Hovding (contributor)
Media Type
Web Series
Persuasive Intent
General Electric (GE) released a series of 30 three-minute videos showcasing innovators—people who are reshaping the world through act or invention—directed by the world's most celebrated documentary filmmakers. This particular story features design students Anna and Terese, who took on a giant challenge as an exam project. They believe that if we use bikes and travel safe, then life will be better for all. Anna and Terese then came up with the idea for an invisible bike helmet called Hovding. It is an air bag that is tucked away in a collar that cyclists fastened around their neck. When the collar's internal sensors detect a specific combination of jerks and jags signifying that an accident is occurring, the air bag deploys, sending out a head-hugging, air-cushion hood in a tenth of a second.
HCI Platform
Discursive Type
Location on Body
Neck, Head
Marketing Keywords
General Electric, Cinelan, Hovding

Related Objects
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Date archived
July 8 2014
Last edited
April 29 2018
How to cite this entry
(May 1 2013). "The Invisible Bicycle Helmet". GE Focus Forward. Fabric of Digital Life.