BMW Reveals iVision Dee Advanced AI Concept Car

Publication Title
CNET Highlights
Publication/Creation Date
January 4 2023
BMW (creator)
Oliver Zipse (creator)
Media Type
Corporate Video
Persuasive Intent
Discursive Type
During BMW's CES 2023 keynote, Oliver Zipse introduced their new iVision concept car named Dee (Digital Emotional Intelligence) that incorporates artificial intelligence, mixed reality, and e-ink that can be customized. Rather than just a car, Dee is a "companion". Joined by two of the other "most human cars in history", Knight Rider's KITT and The Love Bug's Herbie, Dee showed off her "personality" and shared her "feelings" through "facial expressions". The presenter exclaims, "Show me a smart kettle that feels comfortable. You can't! But Dee can feel comfortable because Dee has a digital soul".

The "mixed reality slider" can transform the ambient digital windshield from augmented reality features such as social media and navigational data, to fully immersive virtual reality. Dee explains, "you wouldn't believe what fits into your car in the future. It's like being in your own personal, drive-in cinema, but the movie is your life".
HCI Platform
Relation to Body
Related Body Part
Entire Body

Related Items
Oliver Zipse
Date archived
January 10 2023
Last edited
January 11 2023
How to cite this entry
BMW, Oliver Zipse. (January 4 2023). "BMW Reveals iVision Dee Advanced AI Concept Car". CNET Highlights. Fabric of Digital Life.