Publication/Creation Date

September 7 2022

Creators/Contributors

Apple Inc. (creator)
Jeff Williams (creator)
Julz Arney (creator)
Mike Huish (contributor)
Huish Outdoors (contributor)

Description

During their "Far Out" Apple event, COO Jeff Williams and Julz Arney reveal the new durable and "rugged" Apple Watch Ultra that is designed for endurance athletes and extreme adventurers such as marathon runners, backcountry hikers, and scuba divers. It includes longer battery life, more accurate GPS, better visibility, a compass and wayfinding tools, a built-in emergency siren, and twice the water-resistance and depth capacity. They also partnered with Huish Outdoors to create the Oceanic+ app that turns the watch into a dive computer. Apple Watch Ultra was officially released on September 23, 2022.

Apple is also aiming to become "carbon neutral for [their] entire product footprint by 2030".

Augments

Exercising, Competing, Exploring, Running, Swimming, Diving, Climbing, Finding, Navigating

Technology Keywords

Smartwatches, Data Analytics, Global Positioning System (GPS), Compass Sensors, Dive Computers, Smartphone Applications, Algorithms

Keywords

Fitness, Athletes, Adventure, Environment, Emergency, Endurance, Navigation, Safety, Design, Lifestyle, Sustainability

Marketing Keywords

Apple, Apple Watch, Apple Watch Ultra, Huish Outdoors, Oceanic Plus, IPhone

Source

https://www.youtube.com/watch?v=4Pa6bBhmKVE