Apple Is Building A 3D Mixed-Reality World, But Don’t Call It Metaverse

Apple Is Building A 3D Mixed-Reality World, But Don’t Call It Metaverse


Publication Title
Screen Rant
Publication/Creation Date
November 14 2022
Creators/Contributors
Nadeem Sarwar (creator)
Apple Inc. (contributor)
Greg Joswiak (contributor)
Craig Federighi (contributor)
Tim Cook (contributor)
Mark Gurman (contributor)
Bloomberg L.P. (contributor)
Wall Street Journal (contributor)
Meta Platforms Inc. (contributor)
Persuasive Intent
Information
Description
"Apple likely won’t be calling its iteration of an AR/VR-fueled software ecosystem the same name as Meta, of course. During an interview with The Wall Street Journal, Greg Joswiak — Apple's Vice-President of Global Marketing — remarked that "metaverse" is a word that he will personally never use. Craig Federighi, Senior Vice-President (SVP) of Software Engineering at Apple, also doubled down on the idea. In the not-too-distant past, Apple CEO Tim Cook has also expressed his disdain for the metaverse moniker, reasoning that the metaverse is something people can't readily grasp to this day despite all the tall claims and progress made in the field. Irrespective of the naming scheme that Apple goes with, it is pretty evident at this point that realityOS will have a 3D world-building aspect to it, making it the core premise of the metaverse, but with signature Apple experiences for both work and play."
HCI Platform
Wearables
Relation to Body
On
Related Body Part
Eye
Augments
Seeing, Playing
Source
https://screenrant.com/apple-building-3d-mixed-reality-world-report/

Date archived
November 21 2022
Last edited
November 21 2022
How to cite this entry
Nadeem Sarwar. (November 14 2022). "Apple Is Building A 3D Mixed-Reality World, But Don’t Call It Metaverse". Screen Rant. Valnet Inc. . Fabric of Digital Life. https://fabricofdigitallife.com/Detail/objects/5894