Apple Is Building A 3D Mixed-Reality World, But Don’t Call It Metaverse
Publication/Creation DateNovember 14 2022
Description"Apple likely won’t be calling its iteration of an AR/VR-fueled software ecosystem the same name as Meta, of course. During an interview with The Wall Street Journal, Greg Joswiak — Apple's Vice-President of Global Marketing — remarked that "metaverse" is a word that he will personally never use. Craig Federighi, Senior Vice-President (SVP) of Software Engineering at Apple, also doubled down on the idea. In the not-too-distant past, Apple CEO Tim Cook has also expressed his disdain for the metaverse moniker, reasoning that the metaverse is something people can't readily grasp to this day despite all the tall claims and progress made in the field. Irrespective of the naming scheme that Apple goes with, it is pretty evident at this point that realityOS will have a 3D world-building aspect to it, making it the core premise of the metaverse, but with signature Apple experiences for both work and play."
Date archivedNovember 21 2022
Last editedNovember 21 2022