Amazon Wants to Cocoon You With ‘Ambient Intelligence’

Amazon Wants to Cocoon You With ‘Ambient Intelligence’


Publication Title
WIRED
Publication/Creation Date
September 28 2022
Creators/Contributors
Steven Levy (creator)
David Limp (contributor)
Amazon, Inc. (contributor)
Persuasive Intent
Information
Description
WIRED's Steven Levy describes Amazon's new Halo Rise as "an ominous looking disc that sits on a night table, resembling a tiny satellite dish. It uses radar to monitor your movements while you sleep, combining that data with information about your bedroom—temperature, humidity, and brightness—to measure the quality of your sleep. Around the time you’ve set the alarm—at the instant you enter a lighter stage of sleep—it brightens its semicircle of soft LED light to ease you gently from your slumbers. And this most intimate companion is made by Amazon, one of the world’s biggest—and to some scariest—companies."

Regarding Amazon's strategy, he notes further, "Think of it as the opposite of the metaverse: Instead of asking people to venture into an artificial virtual world, Amazon wants to weave its computing products, whether it builds them itself or licenses the technology to others, into our homes and cars, to the point where the technology seems invisible, even as it switches on gadgets, alerts us to home intruders, and figures out what we want to watch or read next."

The article discusses many of Amazon's other home-based products, including Alexa, Echo, Astro, and Kindle Scribe. 
HCI Platform
Ambient
Relation to Body
Around
Related Body Part
Entire Body
Augments
Sleeping

Date archived
October 3 2022
Last edited
October 3 2022
How to cite this entry
Steven Levy. (September 28 2022). "Amazon Wants to Cocoon You With ‘Ambient Intelligence’". WIRED. Condé Nast Inc.. Fabric of Digital Life. https://fabricofdigitallife.com/Detail/objects/5857