Jeff Gordon: Test Drive | Pepsi Max


Publication Title
Pepsi
Publication/Creation Date
March 12 2013
Media Type
Corporate Video
Persuasive Intent
Advertisement
Description
Jeff Gordon and Pepsi MAX go to a car dealership where a disguised Jeff Gordon takes an unsuspecting car salesman on the test drive of his life. Gordon is wearing camera glasses and is carrying a Pepsi "can cam".
HCI Platform
Carryables
Relation to Body
On
Related Body Part
Hand, Eye
Technology Keywords
Cameras
Marketing Keywords
#GordonTestDrive, Pepsi

Related Items
Pepsi
Date archived
July 8 2014
Last edited
July 5 2021
How to cite this entry
(March 12 2013). "Jeff Gordon: Test Drive | Pepsi Max". Pepsi. Pepsi. Fabric of Digital Life. https://fabricofdigitallife.com/Detail/objects/578