AI Agents, Humans and Untangling the Marketing of Artificial Intelligence in Learning Environments

AI Agents, Humans and Untangling the Marketing of Artificial Intelligence in Learning Environments


Publication/Creation Date
January 4 2022
Creators/Contributors
Isabel Pedersen (creator)
Ann Hill Duin (creator)
Persuasive Intent
Academic
Description

This exploratory study identifies the tangling of proposed relationships between human and non-human agents by providing an analysis on how AI technologies are marketed for learning subjects through a critical discourse analysis of corporate advertisements. We ask: Amid these emerging technologies, how are humans and AI technologies framed as agents with agency? How are learners framed by corporate advertising as part of this blurring? We used a public, open-access cultural analytics database and repository, Fabric of Digital Life (‘Fabric’, https://fabricofdigitallife.com/), to identify a set of artifacts as a dataset for such analysis. Results indicate that advertising promotes corporate products while also promoting idealized social practices for human-computer interaction and human-robot interaction in learning contexts. Using AI to automate relationships between students and teachers frames AI systems as authorities in both robot and non-robot platforms, blurring and minimizing student and instructor agency in learning environments.

HCI Platform
Robotical
Relation to Body
Around
Source
https://scholarspace.manoa.hawaii.edu/handle/10125/79332

Date archived
January 18 2022
Last edited
June 29 2022
How to cite this entry
Isabel Pedersen, Ann Hill Duin. (January 4 2022). "AI Agents, Humans and Untangling the Marketing of Artificial Intelligence in Learning Environments". Proceedings of the 55th Hawaii International Conference on System Sciences | 2022. Fabric of Digital Life. https://fabricofdigitallife.com/Detail/objects/5632