This future will be made by all of us

Publication/Creation Date
October 28 2021
Mark Zuckerberg (creator)
Michio Kaku (contributor)
Octavia Butler (contributor)
Arthur C Clarke (contributor)
Sasha Velour (contributor)
Media Type
Corporate Video
Persuasive Intent
Discursive Type
At Connect 2021, Facebook (now Meta) shared its vision of the future through the concept of a 'metaverse,' a term introduced in Neal Stephenson's 1992 science fiction novel Snow Crash. Meta's film "This future will be made by all of us" uses cameos of famous science fiction writers and artists and the copy reads: 
"The metaverse is the next evolution of social connection. It's a collective project that will be created by people all over the world, and open to everyone. You’ll be able to socialize, learn, collaborate and play in ways that go beyond what’s possible today."
This future will be made by all of us meets the criteria for ​​Predictive advertising, which sets out to frame a technocultural future that does not yet exist through a campaign by large corporation. It involves "transformation within this age of network culture and mass adoption of new mobile and wearable devices, suggesting that ‘announcing the future' is an activity that rightfully deserves a genre of its own under the label predictive advertising" (Encheva and Pedersen, 2014). It has been used by several big tech organizations including most famously, Google.

Lyuba Encheva & Isabel Pedersen (2014) ‘One Day…': Google's Project Glass, integral reality and predictive advertising, Continuum,28:2, 235-246, DOI: 10.1080/10304312.2013.854874
HCI Platform
Relation to Body
Related Body Part
Entire Body, Eye

Date archived
November 2 2021
Last edited
October 26 2022
How to cite this entry
Mark Zuckerberg. (October 28 2021). "This future will be made by all of us". Meta Platforms Inc., Facebook. Fabric of Digital Life.