The Artvertiser

Publication/Creation Date
Julian Oliver (creator)
Damian Stewart (contributor)
Arturo Castro (contributor)
Media Type
YouTube Clip
Persuasive Intent
Discursive Type
The Artvertiser project includes a designated software and viewing device, developed by Oliver in 2008. The main purpose of this ongoing project is to transform and retain public agency in the urban space by changing the display on billboards and turning advertisements into works of art. 

This app demonstrates the AR category of Opening Space. In this category, digital content is integrated with actual environments to democratize locations from familiar (and limiting) meanings. Using AR in this way, places are becoming generally open to being inscribed with new perspectives and interpretations.

Read more:
Jefferies, Liam Noah. "The New Spectacle: How Effective Is Mobile Augmented Reality as Tool for the Manifestation of Dissent?" Paper presented at the Electronic Visualisation and the Arts, 9 - 13 July 2018.

Oliver, Julian. "Artvertiser."
HCI Platform
Relation to Body
Related Body Part
Marketing Keywords
The Artvertiser

Date archived
September 24 2020
Last edited
July 5 2021
How to cite this entry
Julian Oliver. (2008). "The Artvertiser". Science Gallery Dublin. Fabric of Digital Life.