FIFA Mobile | Adidas GMR


Publication Title
EA SPORTS FIFA
Publication/Creation Date
March 10 2020
Creators/Contributors
Google Inc. (contributor)
Adidas (contributor)
Media Type
Corporate Video
Persuasive Intent
Advertisement
Description
Google, EA Sports, and FIFA have teamed up to create the "ADIDAS GMR Insoles". The smart football kit is powered by Google’s second-generation Jacquard tag. It is designed to track how well an athlete performs on the pitch and translate that into stat boosts for their team in the FIFA mobile game for Android and iOS.
HCI Platform
Wearables
Discursive Type
Inventions
Location on Body
Feet
Source
https://www.youtube.com/watch?v=g6S3gRX7ssE

Date archived
March 20 2020
Last edited
March 21 2020
How to cite this entry
(March 10 2020). "FIFA Mobile | Adidas GMR". EA SPORTS FIFA. EA SPORTS FIFA. Fabric of Digital Life. https://fabricofdigitallife.com/Detail/objects/4317