Publication/Creation Date

March 10 2020

Creators/Contributors

Google Inc. (contributor)
Adidas (contributor)

Description

Google, EA Sports, and FIFA have teamed up to create the "ADIDAS GMR Insoles". The smart football kit is powered by Google’s second-generation Jacquard tag. It is designed to track how well an athlete performs on the pitch and translate that into stat boosts for their team in the FIFA mobile game for Android and iOS.

Augments

Running, Tracking, Moving, Performing

Technology Keywords

Smart Footwear, Tracking Technology, Mobile Games

Keywords

Soccer, Football, Athletic Training, Sportswear

Marketing Keywords

Google, Adidas, EA SPORTS, FIFA Mobile, Jacquard, ADIDAS GMR Insoles

Source

https://www.youtube.com/watch?v=g6S3gRX7ssE