[CES 2020] Age of Experience | Samsung

Publication/Creation Date
January 7 2020
Media Type
Corporate Video
Persuasive Intent
Samsung's CES 2020 Keynote was focused on "The Age of Experience" and how Samsung imagines the future of technology and society. During the presentation, HS Kim notes that "it is not about what we possess, it's about our individual needs" and that people value experiences over products. Samsung's vision and marketing strategy is about personalized interaction with technologies that improve people's lives. This concept video explores some of this future vision. 
HCI Platform
Discursive Type