ANA Business Class VR

Publication Title
Publication/Creation Date
July 4 2019
Mbryonic (creator)
Acumen (contributor)
All Nippon Airways (creator)
Media Type
Corporate Video
Persuasive Intent
The Japanese airline, All Nippon Airways (ANA) recently announced that they are refreshing their 777-300ER cabins and premiered their upgraded business class model at a new products launch event in Tokyo using virtual reality. Mbryonic worked with Acumen, a leading transport design consultancy and designers of the cabin experience and seating, to create a virtual reality tour of ‘The Room’, ANA’s new business class seat. It is currently being rolled out at global launch events for press and industry in Tokyo and London, where attendees can virtually enter what will be one of the largest business class seating environments in the world and experience the unique features and comfort of the cabin first hand.
HCI Platform
Relation to Body
Related Body Part

Related Collections
VR As A Sales Tactic (2019)
Date archived
December 8 2019
Last edited
July 5 2021
How to cite this entry
Mbryonic, All Nippon Airways. (July 4 2019). "ANA Business Class VR". Mbryonic. Fabric of Digital Life.