WHY BEAUTY3000 AND OTHER FUTURISTIC FILTERS ARE TAKING OVER SOCIAL MEDIA

WHY BEAUTY3000 AND OTHER FUTURISTIC FILTERS ARE TAKING OVER SOCIAL MEDIA


Publication Title
Dazed Digital
Publication/Creation Date
April 2 2019
Creators/Contributors
Gunseli Yalcinkaya (creator)
Johanna Jaskowska (contributor)
Aaron Jablonski (contributor)
Persuasive Intent
Information
Description
These two are at the helm of a new generation of user-driven designers whose distinctly unreal creations are creeping their way onto your social media feed. Characterised by an edgy, distinctly postmodern aesthetic, this new breed of digital artist would rather turn your face into a hyperreal alien mask or prismatic creature than a cute dog or Kylie Jenner. (Because, if you haven’t already heard, we’re living in a post-internet age.) “People expect to see an enhanced version of themselves but with us, they get something different,” says Jablonski, whose filters have received a staggering 34 million impressions. Sure, animals make us look cute in a thirst-trap kind of way, and make-up filters enlarge our pout and smooth our skin, but the numbers speak for themselves: it’s by subverting these very standards of traditional beauty that make filters like Beauty3000 and One so popular, and (let’s face it) cool.
HCI Platform
Carryables
Location on Body
Hand
Marketing Keywords
Instagram, Beauty3000
Source
https://www.dazeddigital.com/beauty/soul/article/43164/1/why-beauty3000-other-futuristic-filters-taking-over-social-media

Date archived
June 10 2019
Last edited
June 10 2019
How to cite this entry
Gunseli Yalcinkaya. (April 2 2019). "WHY BEAUTY3000 AND OTHER FUTURISTIC FILTERS ARE TAKING OVER SOCIAL MEDIA". Dazed Digital. Dazed Media. Fabric of Digital Life. https://fabricofdigitallife.com/Detail/objects/3913