WHY BEAUTY3000 AND OTHER FUTURISTIC FILTERS ARE TAKING OVER SOCIAL MEDIA
Publication/Creation DateApril 2 2019
DescriptionThese two are at the helm of a new generation of user-driven designers whose distinctly unreal creations are creeping their way onto your social media feed. Characterised by an edgy, distinctly postmodern aesthetic, this new breed of digital artist would rather turn your face into a hyperreal alien mask or prismatic creature than a cute dog or Kylie Jenner. (Because, if you haven’t already heard, we’re living in a post-internet age.) “People expect to see an enhanced version of themselves but with us, they get something different,” says Jablonski, whose filters have received a staggering 34 million impressions. Sure, animals make us look cute in a thirst-trap kind of way, and make-up filters enlarge our pout and smooth our skin, but the numbers speak for themselves: it’s by subverting these very standards of traditional beauty that make filters like Beauty3000 and One so popular, and (let’s face it) cool.
Date archivedJune 10 2019
Last editedJune 10 2019