Ending Sales of Myo, Preparing for the Future


Publication/Creation Date
October 12 2018
Creators/Contributors
Thalmic Labs Inc. (creator)
Stephen Lake (creator)
North Inc. (creator)
Media Type
Press Release
Persuasive Intent
Information
Description
Thalmic Labs co-founder, Stephen Lake, announces that they will be discontinuing sales and production of their product, the Myo gesture-control armband. He reflects on the evolution of Myo, from idea to successful launch to its influence on innovation in general. He also reflects on the future of Thalmic, stating:

"In the near future we’ll be announcing the release of a new product, entirely different from Myo, that requires our full attention and focus."

Their rebranded company, North, created Focals smartglasses which were released at the end of October 2018.
HCI Platform
Wearables
Relation to Body
On
Related Body Part
Arm
Marketing Keywords
Thalmic Inc., Thalmic Myo
Source
https://medium.com/@srlake/ending-sales-of-myo-preparing-for-the-future-281af9bbcac2