Sophia The Robot Experiences Abu Dhabi | Etihad Airways

Publication/Creation Date
May 12 2018
Etihad Airways (creator)
Media Type
Corporate Video
Persuasive Intent
An Advertisment that depicts Sophia the Robot taking a first flight with Etihad Airways, her destination is Abu Dhabi. Sophia is considered an advanced A.I. and life-like robot that can interact with and respond to humans. The plot in this ad explores how Sophia is now keen to experience emotions and feelings. When she leaves her memory stick on board, Khalid Al Ameri sets off to find Sophia and help her succeed in her quest.
HCI Platform
Discursive Type
Travel, Tourism
Marketing Keywords
Etihad Airways, Sophia

Related Items
Etihad Airways
Related Collections
Humanoid Robots (2017-2021)
Date archived
May 30 2018
Last edited
September 24 2019
How to cite this entry
Etihad Airways. (May 12 2018). "Sophia The Robot Experiences Abu Dhabi | Etihad Airways". Fabric of Digital Life.