Publication/Creation Date

July 6 2016

Creators/Contributors

Niantic (creator)

Description

Viewed more than seven million times on Youtube, this video explains the point of the Pokémon Go game. The description reads: "your chance to discover and capture the Pokémon all around you—so put your shoes on, step outside, and explore the world with Pokémon GO. You’ll join one of three teams and battle for the prestige and ownership of Gyms with your Pokémon at your side."
According to Wikipedia, Pokémon Go was developed by a collaboration between "Niantic and Nintendo by way of The Pokémon Company and was initially released in select countries in July 2016. The game utilizes the player's mobile device's GPS ability to locate, capture, battle, and train virtual creatures, called  Pokémon, which appear on the screen as if they were at the same real-world location as the player. The game features a business model and supports in-app purchases for additional in-game items."

Technology Keywords

Augmented Reality (AR), Game Software, Mobile App, Mobile Augmented Reality, Mobile Application

Marketing Keywords

Pokémon GO, Niantic, Unity, Android, IOS, The Pokémon Company

Source

https://www.youtube.com/watch?v=SWtDeeXtMZM