The problem with inspirational Paralympic videos

Publication Title
CBC Radio
Publication/Creation Date
August 3 2016
Kim Sauder (creator)
Kathryn Marlow (creator)
Channel 4 (contributor)
Stella Young (contributor)
Persuasive Intent
CBC Radio's The 180, talks with disabled writer and scholar, Kim Sauder about Channel 4's trailer for the 2016 Payalympics. Kim discusses the dichotmous nature of disability stereotypes in media, stating, "we are either superheroes or victims. And we don't live in a society where media coverage of us allows our lives to have any nuance. Where we are just regular people living our lives".

She notes that the Channel 4 ad perpetuates the stereotype of the "super-crip", disabled people who have 'overcome' their disabilities to achieve anything they want, without addressing the multiple systemic barriers that disabled people face in their daily lives. 
HCI Platform
Relation to Body
Related Body Part
Entire Body
Technology Keywords
Marketing Keywords
Paralympics, CBC Radio, Channel 4

Date archived
March 8 2018
Last edited
July 5 2021
How to cite this entry
Kim Sauder, Kathryn Marlow. (August 3 2016). "The problem with inspirational Paralympic videos". CBC Radio. Canadian Broadcasting Corporation (CBC). Fabric of Digital Life.