Publication/Creation Date

February 5 2017

Creators/Contributors

Bérénice Magistretti (creator)
Max Levchin (contributor)
Ida Tin (creator)
Lauren Schulte (contributor)

Description

The market is flooded with products tailored to the needs of men: viagra, penis enlargement pills, fitness apps, and more. But a new sector dedicated to women is emerging. Femtech, or female technology, is tickling the curiosity of hungry venture capitalists who are beginning to sniff an opportunity like bloodhounds. Those who think of femtech as a niche market should look at the data: It concerns 49.5 percent of the world’s population.

The femtech sector primarily addresses women’s health, including fertility solutions, period-tracking apps, pregnancy and nursing care, women’s sexual wellness, and reproductive system health care.

Augments

Tracking, Controlling

Technology Keywords

Smartphone Applications, Algorithms , Health Tracker, FemTech

Keywords

Marketing, Consumerism, Women, Gender, Health, Pregnancy, Sexual Health, Menstruation, Business, Politics, Investors

Marketing Keywords

Glow, Clue, Naya, Silicon Valley, The Flex Company, New Enterprise Associates (NEA), Minerva Surgical, ObsEva, Nuelle, Union Square Ventures (USV), Halogen Ventures, ISono Health, Planned Parenthood, Affordable Care Act (ACA), Nurx, National Women’s Law Center, Natural Cycles, Ava

Source

https://venturebeat.com/2017/02/05/the-rise-of-femtech-women-technology-and-trump/