Digital Falls AR Trailer - Selfridges


Publication/Creation Date
September 12 2019
Creators/Contributors
Jon Emmony (creator)
Media Type
Corporate Video
Persuasive Intent
Art
Description
As part of The New Order project with Selfridges, 'Digital Falls' is an AR experience installed within the Atrium at the heart of the Selfridges store, London, running from 2nd - 30th September 2019. Working with Augmented Reality studio Visualise, the piece represents the conversations, ideas and communication that occur within such a large public space, simultaneously allowing new interactions between visitors as they explore both a digital and physical environment.
HCI Platform
Carryables
Discursive Type
Inventions
Location on Body
Hand
Marketing Keywords
Selfridges, Digital Falls, Visualize
Source
https://www.youtube.com/watch?v=CKzUxGi_Okc

Related Items
Jon Emmony
Date archived
October 22 2019
Last edited
October 22 2019
How to cite this entry
Jon Emmony. (September 12 2019). "Digital Falls AR Trailer - Selfridges". Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/4071