North is trying to become the Warby Parker of augmented reality glasses
Publication Title
The VergePublication/Creation Date
October 23 2018Media Type
Magazine ArticlePersuasive Intent
InformationDescription
Although few people seem to really want to wear smart glasses or goggles — think Google Glass or Snapchat Spectacles — a startup thinks it’s figured out the recipe to augmented reality success. North, which just rebranded from Thalmic Labs, is launching its first product today, called Focals, with the goal of starting a bunch of Warby Parker-esque stores that’ll sell lots of connected glasses. It’s trying to create the first pair of “everyday smart glasses.”HCI Platform
WearablesDiscursive Type
Responses To InventionsTechnology Keywords
Smartglasses, Augmented Reality (AR), Holographics, Retinal Projector (RP), Laser Projection, 3D Models, Smart Ring, Microphones, Speakers, Voice Commands, Text MessagesKeywords
Design, Style, Fashion, Everyday Life, Customizable, Social Interaction, Navigation, Schedules, LifestyleMarketing Keywords
North, North Focals, North Loop, Intel, Intel Vaunt, Amazon, Amazon Alexa, Google Glass, Google, Snap Inc, Snap SpectaclesSource
https://www.theverge.com/circuitbreaker/2018/10/23/18010468/north-focals-glasses-thalmic-labsRelated Objects
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