North is trying to become the Warby Parker of augmented reality glasses


Publication Title
The Verge
Publication/Creation Date
October 23 2018
Creators/Contributors
Ashley Carman (creator)
North Inc. (contributor)
Stephen Lake (contributor)
Persuasive Intent
Information
Description
Although few people seem to really want to wear smart glasses or goggles — think Google Glass or Snapchat Spectacles — a startup thinks it’s figured out the recipe to augmented reality success. North, which just rebranded from Thalmic Labs, is launching its first product today, called Focals, with the goal of starting a bunch of Warby Parker-esque stores that’ll sell lots of connected glasses. It’s trying to create the first pair of “everyday smart glasses.”
HCI Platform
Wearables
Location on Body
Finger, Eye
Source
https://www.theverge.com/circuitbreaker/2018/10/23/18010468/north-focals-glasses-thalmic-labs

Date archived
October 31 2018
Last edited
November 5 2018
How to cite this entry
Ashley Carman. (October 23 2018). "North is trying to become the Warby Parker of augmented reality glasses". The Verge. The Verge. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/3358