Introducing Focals by North

Publication/Creation Date
October 23 2018
North Inc. (creator)
Stephen Lake (creator)
Thalmic Labs Inc. (creator)
Media Type
Corporate Video
Persuasive Intent
Focals are custom-built glasses with a holographic display only the wearer can see. Focals offer instant access to information and they are pitched as a device to make information more accessible in a mobile environment. North is a Waterloo, Ontario based start-up, formally Thalmic Labs.
HCI Platform
Discursive Type
Location on Body
Eye, Finger
Marketing Keywords
North, North Focals, North Loop

Date archived
October 23 2018
Last edited
May 10 2019
How to cite this entry
North Inc., Stephen Lake, Thalmic Labs Inc.. (October 23 2018). "Introducing Focals by North". Fabric of Digital Life.