The Journey to Stylish Smart Glasses


Publication/Creation Date
October 23 2018
Creators/Contributors
North Inc. (creator)
Stephen Lake (creator)
Media Type
Press Release
Persuasive Intent
Advertisement
Description
Five years ago we quietly began a journey to accomplish three things: 1). Make a pair of smart glasses look like regular glasses, 2.) Create an experience on them that is useful and intuitive, not overwhelming or distracting, and 3.) Build a different kind of company to make the above possible.Today, we’re introducing Focals as the first public step of that journey.

Focals are stylish smart glasses with a transparent, full-color display that connects you to the things you care about. 

North is a Waterloo, Ontario based start-up, formally Thalmic Labs.
HCI Platform
Wearables
Discursive Type
Inventions
Location on Body
Eye
Marketing Keywords
North, North Focals
Source
https://blog.bynorth.com/the-journey-to-stylish-smart-glasses/