We're The Superhumans | Rio Paralympics 2016 Trailer (Signed & Subtitled)


Publication Title
Channel 4
Publication/Creation Date
July 14 2016
Creators/Contributors
Channel 4 (creator)
Persuasive Intent
Advertisement
Description
Channel 4's trailer for the 2016 Paralympic games was called "We're the Superhumans" and featured over 140 disabled people performing various athletic stunts, playing music, dancing, and doing "everyday" activities such as playing with their kids. Sammy David Jr's song, "Yes, I Can" is played by a big band of all disabled musicians. This video has been captioned and features an British Sign Language (BSL) interpreter. The second video is audio described.
HCI Platform
Embeddable
Location on Body
Arm, Entire Body, Leg
Marketing Keywords
Paralympics, Channel 4
Source
https://www.youtube.com/watch?v=Y76hSxoxClg
https://www.youtube.com/watch?v=EKGOWavFvHc

Related Items
Channel 4
Date archived
March 8 2018
Last edited
June 12 2018
How to cite this entry
Channel 4. (July 14 2016). "We're The Superhumans | Rio Paralympics 2016 Trailer (Signed & Subtitled)". Channel 4. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/2834