HOW AUGMENTED REALITY IS SHAPING THE FUTURE OF PLAY


Publication Title
WIRED
Publication/Creation Date
February 17 2018
Creators/Contributors
Arielle Pardes (creator)
Andrew Trickett (contributor)
Jackie Marsh (contributor)
Persuasive Intent
Information
Description
As AR tech develops, countless companies are finding unique ways of putting it to use. This remains especially true of the toy industry. Companies like Hasbro are starting to develop toys which utilize AR, such as an Iron Man vs Thanos toy recently revealed. An idea is beginning to emerge amongst designers and executives alike: combine a plastic toy or costume with a smartphone app to create endless interactive experiences for kids. Jackie Marsh brings a critical approach to AR toys.
HCI Platform
Carryables
Location on Body
Hand
Source
https://www.wired.com/story/ar-toys-the-future-of-play/

Date archived
February 24 2018
Last edited
March 26 2018
How to cite this entry
Arielle Pardes. (February 17 2018). "HOW AUGMENTED REALITY IS SHAPING THE FUTURE OF PLAY". WIRED. Condé Nast Inc.. Fabric of Digital Life. https://fabricofdigitallife.com/index.php/Detail/objects/2800