When disability tech is just a marketing exercise
Publication/Creation DateNovember 8 2017
DescriptionRose Eleveth discusses the short-lived IBOT wheelchair and its subsequent downfall. Although some wheelchair users benefitted from the invention, it proved to be too impractical and incredibly costly (especially at the $25 000 price tag!) Then, in 2016, it was announced that the IBOT would officially be coming back on the market, thanks to a partnership with Toyota. Despite a press release and ample media coverage, Toyota still does not have a specific plan to develop it. In other words, promoting the “concept of mobility” is more important than actually creating better accessibility. This is an example of what scholar Bonnie Tucker refers to as "Techno-capitalism".
Date archivedFebruary 23 2018
Last editedNovember 18 2019