Emotiv & SMI - The Neuromarketing Toolkit with SMI Eye Tracking and Emotiv Neuro Technology
Publication TitleSensoMotoric Instruments
Publication DateOctober 23 2012
DescriptionTan Le, CEO of Emotiv Lifesciences & Co-Founder of Emotiv, and Christian Villwock, Business Director at SensoMotoric Instruments (SMI), explain the benefits of their new comprehensive solution for neuromarketing research. They measure and analyze consumers' visual attention and their emotional responses to brands in one common interface.