The market is flooded with products tailored to the needs of men: viagra, penis enlargement pills, fitness apps, and more. But a new sector dedicated to women is emerging. Femtech, or female technology, is tickling the curiosity of hungry venture capitalists who are beginning to sniff an opportunity like bloodhounds. Those who think of femtech as a niche market should look at the data: It concerns 49.5 percent of the world’s population
The femtech sector primarily addresses women’s health, including fertility solutions, period-tracking apps, pregnancy and nursing care, women’s sexual wellness, and reproductive system health care.