'BlackBerry There Then, There Now' fan video


Publication Title
Crackberry
Publication Date
April 1 2013
Creators/Contributors
Ryan Helt (creator)
Adam Zeis (creator)
Blackberry Ltd. (contributor)
Media Type
YouTube Clip
Persuasive Intent
Art
Description
This fan-made commercial "shows the evolution of BlackBerry, it's associations with people's lives, its departure, and its comeback as a new and improved product...It's central purpose is to evoke an emotional response from current or past users. This is BlackBerry brand advertising. It's main goal is product marketing the Z10".
HCI Platform
Carryables
Location on Body
Hand
Technology Keywords
Smart Phones, Instant Messages
Marketing Keywords
Blackberry, Blackberry Z10
Source
http://crackberry.com/blackberry-there-then-there-now-fan-commercial
https://www.youtube.com/watch?time_continue=59&v=BLRXUARm3kA

How to cite this entry
Ryan Helt, Adam Zeis. (April 1 2013). "'BlackBerry There Then, There Now' fan video". Crackberry. Crackberry. Fabric of Digital Life. http://fabricofdigitallife.com/index.php/Detail/objects/1943